Social Media Strategy & Management for B2B Brands | Josei.Agency
B2B only · EU & US brands

Three platforms, one strategy.
Not three calendars.

Most brands run Instagram, LinkedIn and Pinterest as separate jobs with separate voices — and wonder why none of them build anything. I run them as one system, where each channel does the job it's actually good at.

The channels

Each one has a different job.

Same brand, same voice — but posting identical content to all three is why most social presences stall.

Trust & desire

Instagram

Where people decide whether they like you. Built for brand feel and proof, not vanity metrics.

  • Feed, Reels and Stories planning
  • Visual direction and grid consistency
  • Caption copywriting
  • Hashtag and discovery strategy
  • DMs, comments and community
Authority & pipeline

LinkedIn

Where B2B buyers check whether you're credible before they ever reply to an email.

  • Company page and founder positioning
  • Thought-leadership post writing
  • Document and carousel posts
  • Engagement with target accounts
  • Connection and outreach support
Search & longevity

Pinterest

Included as standard. A visual search engine where content keeps working long after publishing.

  • Board architecture and pin SEO
  • Pin design and descriptions
  • Website and RSS feeds
  • Product and catalog tagging
  • Community and saves activity
The workflow

Nothing gets posted before it's planned.

The same five phases every month, so the account never runs on whatever felt right that morning.

01

Audit

Before anything is created, I go through what exists — profiles, past performance, competitors, and the gap between what you're posting and what your buyers are actually searching for.

What happens
  • Full profile audit across all three channels
  • Content performance review — what worked, what didn't
  • Competitor and category benchmarking
  • Audience and keyword research
  • Written findings before any work begins
02

Strategy

A plan tied to your business, not to trends. Which channel does what, what you post about, how often, and how we'll know whether it's working.

What happens
  • Channel roles and positioning per platform
  • Content pillars and messaging framework
  • Tone of voice, defined and documented
  • Posting cadence per channel
  • KPIs agreed upfront, not invented later
03

Content creation

Designed and written for each platform's format — not one asset resized three times. Everything on-brand and ready to publish.

What happens
  • Graphic and visual design per channel
  • Reels, carousels, statics and idea pins
  • Copywriting: captions, hooks, CTAs
  • LinkedIn long-form and thought-leadership
  • Monthly content calendar for approval
04

Publishing

Scheduled and posted on a rhythm your audience can rely on — planned around seasonality and your buying cycle rather than whoever remembered.

What happens
  • Scheduling across all channels
  • Optimal timing per platform and market
  • Seasonal and campaign planning
  • Cross-posting adapted, not duplicated
  • No gaps, no silent months
05

Community & reporting

The quiet work that decides whether an account grows — plus a monthly report you can forward to a boss without translating it first.

What happens
  • Comments, DMs and mentions handled
  • Proactive engagement with target accounts
  • Monthly performance report
  • What moved, what didn't, what changes next
  • Quarterly strategy review
Optional add-on

Need a professional shoot?

Content creation is included in every package. A full professional photoshoot is a separate add-on, available whenever your brand needs one.

Available on request

Professional photo & video

When your product genuinely needs a professional shoot — proper lighting, proper equipment, proper hands behind the camera.

  • Product and lifestyle photography
  • Short-form video for social
  • Shot to a brief we agree first
  • Delivered in every format your channels need
  • Usage rights agreed upfront
How it works

Arranged, not improvised

This sits outside the monthly retainer and is arranged separately with a professional photographer — quoted per shoot, never bundled into your management fee.

  • Scoped and quoted before anything is booked
  • Separate from your monthly fee
  • I write the brief and art-direct
  • You approve before the shoot
  • Assets flow straight into the calendar

Everything else on this page I do myself. Professional shoots are the one exception — brought in when the work calls for it.

Pricing

Start with a diagnosis, or start with the work.

Two ways in — one tells you what's wrong, one fixes it every month.

One-off

Audit & Strategy

€149

A full review of your channels and a written strategy you can act on — whether you hire me or not.

  • Audit across Instagram, LinkedIn & Pinterest
  • Content performance review
  • Competitor and category benchmarking
  • Content pillars and channel roles
  • Written strategy and priority roadmap
Request an audit →

Paid upfront · delivered within 3 business days

Ongoing

Monthly Management

from €449 / month

All five phases, running every month across all three channels. Final scope and price quoted per brand after our call.

  • Instagram, LinkedIn & Pinterest managed
  • Strategy and content pillars
  • Design and copywriting
  • Scheduling and publishing
  • Community management
  • Monthly reporting & quarterly strategy
  • Professional shoots available as an add-on
Book a free consultation →

6-month minimum · B2B only

Take the audit first?
Its €149 is credited toward your first month if you continue.

Who this works for

Five industries, one strategist.

Brands with something visual to sell and a decision that takes more than a moment.

Ecommerce SaaS Travel Hospitality Wellness

How I work — plainly.

Worth knowing before you enquire, so neither of us wastes a call.

Minimum term Six months. Social compounds — audience, voice and search visibility build over months, not weeks. A three-month engagement would show you the setup and none of the payoff.
B2B only I work with businesses and brands. I don't take on personal branding, influencer growth or individual creator accounts — it's a different craft and you'd be better served elsewhere.
Audits Paid in full before work begins, delivered within 3 business days. Credited toward your first invoice if you continue.
Markets EU and US clients. Work delivered in English, with strategy adapted per market rather than translated across them.
Who does the work Me. No junior handling your account, no team to be passed between.
Next step

Let's see whether it's a fit.

Thirty minutes, no cost, no pitch. Bring your channels — I'll tell you what I'd change first.

Book a free consultation → Audit €149 · Management from €449/mo · 6-month minimum · B2B only