Pinterest Marketing for B2B Brands | Josei.Agency
B2B only · EU & US brands

Pinterest is a search engine.
Treat it like one.

Most brands post to Pinterest like it's Instagram, then wonder why nothing happens. I build it as what it actually is — a visual search engine where the right pin keeps bringing traffic years after you publish it.

Why it's worth your time

One post dies in a day. One pin works for years.

That single difference is why Pinterest deserves a strategy rather than leftovers from your social calendar.

A social feed
  • Reach peaks in 24–48 hours, then stops
  • Ranked by recency and engagement
  • People arrive to be entertained
  • You post forever to stay visible
Pinterest, done properly
  • Pins keep surfacing months and years later
  • Ranked by keywords and relevance
  • People arrive planning to buy or book
  • Work compounds instead of resetting
Where you're starting

Two ways in.

Whether there's an account gathering dust or nothing at all, the destination is the same.

Path one

You already have an account

It exists, it's been posted to, and it isn't doing much. We start with a full audit before touching anything.

  • Complete profile & board audit
  • Keyword and competitor gap analysis
  • Pin performance review — what's working, what's dead weight
  • Board restructure and re-optimisation
  • Technical fixes: claiming, verification, rich pins
  • A written roadmap before any new content goes up
Path two

You're starting from zero

No account, or one that needs scrapping. Built properly from the first board so nothing needs redoing in six months.

  • Business account setup, start to finish
  • Website claiming and domain verification
  • Board architecture built around search intent
  • Keyword-led profile, bio and board descriptions
  • Rich pins and catalog connection
  • Analytics configured from day one
What's included

Everything the account needs, handled.

Not a checklist I hand you — work I do.

01

Account setup & optimisation

Business account, verification, claimed domains, board structure, and every description written around real search terms rather than adjectives.

02

Content creation

Pin design and copy built for your brand — static, video and idea pins, sized and written to be found rather than just to look nice.

03

Scheduling & posting

A consistent publishing rhythm, planned around seasonality and your buying cycle. No gaps, no bursts followed by silence.

04

Website & RSS feeds

New blog posts and pages pinned automatically as they publish, so your site keeps feeding Pinterest without anyone remembering to do it.

05

Product & catalog pins

Full catalog connection and product tagging, so your inventory is shoppable directly from Pinterest and stays in sync.

06

Cross-posting from social

Content you're already making for Instagram and elsewhere, adapted properly for Pinterest instead of dumped there unchanged.

07

Community management

Comments, saves, follows and relevant group activity — the quiet work that tells the algorithm the account is alive.

08

Monthly reporting

What moved, what didn't, and what changes next month. Written so you can forward it to a boss without translating it first.

09

Ongoing strategy

Quarterly direction reviews as seasons, stock and priorities shift — the plan adapts rather than running on autopilot.

How we start

From first call to first report.

No mystery, no surprise invoices. Here's exactly how a collaboration begins.

01 Free · 30 minutes

We talk it through

A call to understand your brand, your market and where Pinterest fits. If it isn't the right channel for you, I'll say so — that's a better outcome than six months of the wrong work.

02 Within a few days

You get a proposal

Written specifically for your account: what I'd do, in what order, what it costs, and what you should expect to see and when.

03

Contract and terms

Once the proposal's agreed, a straightforward contract covering scope, timelines, ownership and confidentiality. Everything in writing before any work starts.

04 Your part

Brand assets and access

Brand guidelines, logos, product imagery, tone of voice, and account access. The more you send, the faster the first pins go live.

05

The work begins

Audit or setup first, then content, publishing and community management running on the agreed rhythm.

06 Every month

Report and invoice

A monthly report on what moved and what's next, alongside the invoice. You always know what you paid for.

Who this works for

Built for brands people search before they buy.

Pinterest rewards businesses with something visual to sell and a decision that takes more than a moment.

Ecommerce

Fashion · Beauty · Home & Interiors · Food & Drink · Subscription & D2C

Wellness

Spas & Med-Spas · Studios · Wellness Apps · Clinics · Retreats

Travel

Tour Operators · Booking Platforms · Destinations · Eco & Adventure

Hospitality

Boutique Hotels · Resorts · Beach Clubs · Restaurants · Rentals

SaaS

B2B Platforms · Martech · Productivity Tools · Marketplaces

Pricing

Start small, or start properly.

Two ways to work together — one to find out what's wrong, one to fix it every month.

One-off

Audit & Strategy

€149

A full review of your existing account and a written plan you can act on — whether you hire me or not.

  • Complete profile and board audit
  • Keyword and competitor gap analysis
  • Pin performance review
  • Technical check: claiming, rich pins, catalog
  • Written strategy and priority roadmap
Request an audit →

Paid upfront · delivered within 3 business days

Ongoing

Monthly Management

from €449 / month

The account run properly, end to end. Final scope and price are quoted per brand after our call.

  • Account setup or full optimisation
  • Pin design, copy and content creation
  • Scheduling and consistent publishing
  • Website / RSS and product catalog feeds
  • Cross-posting adapted from your socials
  • Community management
  • Monthly reporting and quarterly strategy
Book a free consultation →

6-month minimum · B2B only

Take the audit first?
Its €149 is credited toward your first month if you continue.

How I work — plainly.

Two things worth knowing before you enquire, so neither of us wastes a call.

Minimum term Six months. Pinterest compounds — pins gain traction over months, not weeks. A three-month engagement would show you the setup and none of the payoff, so I don't offer one.
B2B only I work with businesses and brands. I don't take on personal branding, influencer growth or individual creator accounts — it's a different craft and you'd be better served by someone who specialises in it.
Audits Paid in full before work begins, and delivered within 3 business days. If you go on to a monthly retainer, the €149 comes off your first invoice.
Markets EU and US clients. Work is delivered in English, with strategy adapted per market rather than translated across them.
Who does the work Me. There's no junior handling your account and no team to be passed between.
Next step

Let's see whether it's a fit.

Thirty minutes, no cost, no pitch. Bring your account if you have one — I'll tell you what I'd change first.

Book a free consultation → Audit €149 · Management from €449/mo · 6-month minimum · B2B only