Ecommerce
Found through search, discovered through Pinterest, bought at checkout.
For ecommerce brands, the real fight happens before someone lands on the product page. I build SEO that gets products ranking for the searches that actually convert, and Pinterest strategy that catches people in the early, browsing stage of buying — the two working together, not one carrying the other.
Fashion & Apparel
Beauty & Skincare
Home & Lifestyle
Food & Beverage
Subscription & D2C
SaaS
Content and positioning that shortens the sales cycle.
B2B SaaS buyers do a lot of research before they ever talk to sales — comparison pages, feature breakdowns, "alternative to X" searches. I write the blog articles, landing pages and competitor comparison pages that shape that research trail, plus the KPI story that gets a champion internally.
App Store Tools & Pricing
B2B Productivity Software
Martech & Analytics
Fintech
Travel
From dream-board to booking — visible at every stage of the trip.
Travel decisions unfold in stages — a Pinterest board full of "someday" ideas, a search for "best time to visit," then the actual comparison between operators. I build SEO and Pinterest strategy that shows up at each of those stages, plus the ad copy that turns a saved idea into a booked trip.
Boutique Tour Operators
Travel Booking & Aggregator Platforms
Destination Marketing
Eco & Adventure Travel
Hospitality
Visibility where guests actually plan their stay.
Guests plan a stay across a handful of platforms — Google Business Profile, Pinterest boards, a hotel's own site — and hospitality brands need to show up cleanly in all of them. I handle that end to end: GBP optimization, ad copy for individual venues, and the SEO groundwork that gets a property found by the right traveler.
Boutique Hotels & Resorts
Beach Clubs & Bars
Restaurants & Venues
Vacation Rentals
Wellness
Editorial content that builds trust before the first booking.
Wellness is a trust-first category — people book a first session with a spa or study a wellness app for weeks before committing. I build the slow, editorial content — blog, social, SEO — that earns that trust ahead of the ask, without the category's usual generic "self-care" language.
Spas & Med-Spas
Yoga & Fitness Studios
Beauty Services
Wellness Apps & Coaches
Don't see your exact niche? If it lives in one of these five industries, we can talk it through.
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