Blog

Notes on strategy, search & Pinterest.

Short, direct pieces on SEO, Pinterest and content strategy — no fluff, no filler.

Brand

Slow Content: Building a Voice That Lasts

Fast content chases this week's algorithm. Slow content is still working for you two years later.

SEO

SEO Content Briefs That Actually Get Used

Most content briefs get written, sent, and ignored. Here's what makes a writer actually follow one.

Pinterest

Why Pinterest Is the Most Underrated B2B Channel Right Now

Everyone assumes Pinterest is for recipes and wedding boards. For B2B brands willing to actually use it as a search engine, that assumption is a gift.

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