Technical
The foundation. If this is broken, nothing above it works.
- Crawlability and indexation
- Site speed and Core Web Vitals
- Mobile rendering
- Redirects, 404s and broken links
- Sitemaps, robots.txt, canonicals
- Structured data and schema
Usually it isn't the writing. It's a structural problem underneath it — and no amount of new content fixes that. I find what's actually wrong, tell you plainly, then fix it with you or for you.
Five things clients say on the first call — and what's usually underneath them.
"We publish constantly and nothing happens."
Almost always content written without search intent — good articles answering questions nobody is asking, or competing for terms you can't win yet.
"We used to rank, then we dropped."
Usually a technical change nobody flagged — a migration, a redesign, broken redirects, or pages accidentally deindexed. Fixable, but only once you find it.
"Our agency sends reports but nothing improves."
Reporting on impressions and rankings for terms that don't convert. Activity is being measured instead of outcomes.
"We get traffic but no enquiries."
You're ranking for informational terms with no commercial intent. The audience is real, the buying intent isn't.
"We don't know where to start."
The most honest one. Usually means no keyword map and no priority order — so every month's work is chosen at random.
Not a tool export with a red-amber-green score. A read of what's actually holding the site back, in priority order.
The foundation. If this is broken, nothing above it works.
Where most of the opportunity actually sits.
What the sites beating you are doing that you aren't.
Most audits end with a PDF and a shrug. This is what ongoing consulting actually covers.
A mapped plan of what to publish, in what order, targeting which terms — tied to buyer stage rather than search volume alone.
Briefs your writers will actually use: the angle, the gap, the structure and the intent — not a keyword list and a word count.
Long-form written by me, SEO-led and in your voice. 900+ articles written to date, several holding page-one positions.
Commercial pages built to rank and convert — service pages, location pages, comparison pages. 30+ built for a single hospitality brand alone.
Existing pages rewritten and restructured. Often the fastest wins on the whole site, because the authority is already there.
Monthly reporting on what moved and why, plus direct access to me for the questions that come up between reports.
No mystery, no surprise invoices.
Your site, your market, and what you've already tried. If SEO isn't your bottleneck, I'll tell you — that's a better outcome than six months of the wrong work.
Written for your site specifically: what I'd do, in what order, what it costs, and what you should realistically expect to see and when.
Scope, timelines, ownership and confidentiality — in writing before any work starts.
Search Console, Analytics, CMS access, and anything you know about past changes. The more history I have, the faster I find the cause.
Audit first, then fixes in priority order — technical issues before content, quick wins before long plays.
What moved, what didn't, what's next — alongside the invoice. You always know what you paid for.
Two ways in — one diagnoses, one treats.
All three layers reviewed, with a prioritised roadmap you can act on — whether you hire me or hand it to your own team.
Paid upfront · delivered within 3 business days
The audit, then the work that follows it. Every site needs something different — scope and price are quoted after our call.
6-month minimum · B2B only
Take the audit first?
Its €149 is credited toward your first month if you continue.
Brands where a search result is the first thing a buyer sees.
Worth knowing before you enquire, so neither of us wastes a call.
Thirty minutes, no cost, no pitch. Bring your site — I'll tell you where I'd look first.
Book a free consultation → Audit €149 · Consulting quoted per site · 6-month minimum · B2B only