No logo wall. Here's what the work actually produced
— by discipline, with the numbers behind it.
The largest body of my work, and the most measurable. Every piece is researched around a real keyword gap, structured before it's written, and built to still rank a year later — not to fill a calendar.
Full site audits and rebuilds — structure, UX, and content together, because ranking is downstream of all three. This is where a site stops being a brochure and starts converting.
Campaigns built around cost per outcome, not impressions. In competitive verticals, the win is holding lead costs low while volume climbs — and proving it month over month.
Audit first, then a plan tied to how the buyer actually searches. Instagram, LinkedIn, Facebook and GMB run as one system with a consistent voice — not six calendars fighting each other.
Recurring campaigns people actually opened — the kind that become a product feature rather than a monthly chore. Built once, structured well, run for years.
Treated as a visual search engine, not a feed. Board architecture, pin SEO, rich pins and catalog tagging — so products stay discoverable long after the pin goes up.
The disciplines above have run across all of them.
Tell me about your brand and we'll work out where the gap is.
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